Cover Letter in Upwork Explained

A cover letter in Upwork, also known as a proposal, is an introduction to your services, expertise, and capabilities as a freelancer. It’s the first impression you make to potential clients and therefore, it plays a pivotal role in determining if a client is likely to consider hiring you for the job.

What should your cover letter include?

Your cover letter should include the following details:

• Your understanding of the project: Start by demonstrating that you understand what the client is looking for. Prove that you’ve carefully read the job description and understand the client’s needs.
• Your relevant skills and experience: Highlight your relevant experience and skills that make you an ideal freelancer for the job. You should provide clear and concise examples of your past work that matches with the client’s requirements.
• Action Plan: Describe in brief how you plan to approach the job and achieve the client’s objectives. This assures the client that you’ve got what it takes to deliver quality results on the job.
• Personality: Show some personality. Remember, clients are not just hiring your skills, but also you as a person.

Tips to write an excellent cover letter

• Personalize your cover letter for each job you apply to. Tailored cover letters often have more chances of success.
• Ensure your letter is free of grammatical and spelling errors to portray a professional image.
• Don’t be afraid to show a bit of your personality in your cover letter. It could win you the job.
• End your cover letter with a call to action – suggest setting up a meeting or a call, or ask for an interview.

Hoping these tips help you craft a great cover letter. Happy bidding!