Writing Upwork Proposal

Writing an Upwork proposal can be a challenging task for a novice freelancer. But once you understand the key points and structure, it will become an easy task for you.

Primary Components of an Upwork Proposal

Your Upwork proposal should include the following important components:

• Salutation
• Introduction and skills showcase
• Relevant work experience
• Unique selling proposition
• Closing statement

1. Salutation

Start with a friendly greeting. Address the client by name if it’s available. If not, a general greeting like ‘Hi,‘ can be used.

2. Introduction and skills showcase

Tell the client about yourself and talk about your skills that match the requirements of the job post. Make sure you make it short but compelling.

3. Relevant work experience

Discuss the jobs that you’ve accomplished that are similar to what the client needs. Don’t just list them; explain how these experiences relate to the job post.

4. Unique selling proposition

Address how you can help the client with your unique skills and abilities. Make it more about the client and less about you.

5. Closing statement

End on a positive note. A final statement can be an appreciation for considering your proposal and a call to action, like inviting them for an interview.
Remember, the first couple of sentences of your proposal may be all that a client sees. Make sure it grabs their attention!