How to Write a Proposal on Upwork

Writing a winning proposal as a freelancer on Upwork requires clarity, understanding, and a personal touch. Follow these steps below for a strong strategy:

Understanding What a Proposal Is

A proposal on Upwork is your opportunity to introduce yourself, your services, your skills, and your expertise to clients.
It’s your pitch to convince the clients to hire you for the project they posted.

Steps to Write a Proposal on Upwork

1. Read the job post thoroughly

Before you even start writing, read the job post from start to finish.
Take note of the required skills, goals of the project, and any specific instructions the client included.

2. Begin with a great intro

Your first few lines should catch the client’s attention.
Express your enthusiasm for the project and briefly mention your related experience or skills

3. Discuss how you can contribute to the project

Explain how you can deliver the results the client desires based on your skills and experience.
This is where you use the notes you made when you read through the job posting.

4. Showcase relevant work samples

Providing samples of your previous work gives the client a chance to see your skills in action.
Make sure you provide samples that are relevant to the job post.

5. Give your proposed rate and estimated timeline

Mention how much you expect to be paid for the project and give a rough timeline of when the client can expect to receive completed work.

6. End with a strong closing

Invite the client to contact you to discuss the project further.
Thank the client for considering your proposal and let them know you’re looking forward to potentially working together.

Important Reminders

• Be professional: While keeping the tone friendly, ensure your proposal maintains a professional manner.
• Use clear, concise language: Never use jargon. Explain your skills and experience in a way the client can easily understand.
• Proofread before sending: Make sure there are no errors or typos in your proposal. This shows the client that you pay attention to details.

Just remember: your goal is to stand out in a good way, and show the client you can deliver the work they need.