Writing an Effective Upwork Cover Letter

A strong cover letter is crucial to capturing the attention of potential clients on Upwork. This is your chance to show that you fully understand the scope of the project, that you have the necessary skills and that you take your work seriously.

Importance of a personalized cover letter

A great Upwork cover letter is tailored to the specific job at hand. It should be unique each time. A copy-and-paste job won’t undersell your abilities, it will also demonstrate a lack of genuine interest in the task.

Tips on Personalization:

• Address the client by their name if it’s given in the job post.
• Tailor your opening line to show enthusiasm for this specific project.
• Do NOT use a generic template. Clients can spot these a mile away.

Structuring your Upwork cover letter

Step 1: Greet the client

Open with a friendly greeting. If the client’s name isn’t given, a simple “Hello” will suffice.

Step 2: Express interest in the client’s project

You want to be concise, but also show that you’ve read the job post and understand exactly what the client is looking for.

Step 3: Showcase your skills and experience

Talk about your relevant experience and explain why you’re the best freelancer for the job. Be careful not to be too boastful or arrogant.

Step 4: Talk about what you plan to do

Give the client an idea of how you would approach their project, in a concise manner. This shows that you’ve spent time thinking about their post and their needs.

Step 5: Conclude your letter

Conclude by expressing enthusiasm to discuss the project further, making sure to thank the client for considering your proposal.

Example of an Upwork cover letter:

“Hello,
I am really excited to see your project about designing a new website. With my 5+ years experience in web design, I believe I’m the freelancer you need.
In my previous project, I designed a high-performing website for a takeaway restaurant, using Shopify, increasing their online orders by 35%.
Given the opportunity, I will create a responsive and engaging website to increase your conversions using my proficiency in WordPress and UI/UX design.
I am thankful for your consideration, and am ready to discuss this further at your convenience.
Best,
[Your Name]”

Practice makes perfect

Don’t worry if you aren’t getting responses initially. Writing good cover letters takes time and requires some trial and error. Learn from every application and continue refining your approach. You’ll find the perfect balance soon.