How to Open a Cover Letter on Upwork

Introduction

A good cover letter is the first step to stand out among numerous freelancers on Upwork. Opening your cover letter effectively can immediately grab the client’s attention and intrigue them enough to continue reading your proposal. Let me walk you through some tips on how to do that.

Tips for an Effective Cover Letter Opening

Personalisation

Make your greeting personal and professional by using the client’s name if it is available. If the client’s name isn’t mentioned, use a standard professional greeting instead. Here’s an example:

<strong>”Dear [Client’s Name],”</strong> or <strong>”Hello”</strong>.

Show Enthusiasm

Show your enthusiasm for the project. Talk about how unique and exciting the project sounds to you, based on the job description provided by the client. Here’s an example:

<strong>”I was thrilled to come across your job post looking for a [Job Title].”</strong>

Highlight Your Relevance Quickly

Indicate why you’re the best fit for the job – whether it’s your experience, skills, or qualifications. Here’s an example:

<strong>”As a seasoned [Your Profession] with over X years of experience, I am positive I can deliver the quality [Work] you’re looking for.”</strong>.

Follow these steps to make a promising start:

• <strong>Read the client’s job description thoroughly.</strong>
• <strong>Find out any mentioned preferences or specific needs they have.</strong>
• <strong>Highlight how you can meet those needs in your opening.</strong>

Remember that the first impression matters even in written communication, so put your best foot forward in your opening.