Utilizing Metrics to Inform Your Strategy On Upwork

Managing your effectiveness as a freelancer involves making strategic decisions about how you work. One way to inform these decisions is by using metrics. Here is how:

Understanding Key Metrics

First and foremost, it’s crucial to understand the key metrics you can track on Upwork. These can include:

• Job Success Score: This provides a comprehensive overview of your success across all contracts within the past 24 months.
• Clients who would recommend you: This is the percentage of clients who indicated that they would recommend you to others.
• Long-term clients: This covers the percentage of clients who have engaged on more than one contract with you.

Implementing Metrics into Your Strategy

Once you understand these metrics, you can use them to inform your strategy. Should a certain trend emerge, for example, a lower Job Success Score, it may prompt you to assess and adjust your workflow.

Job Success Score

Low job success score? Analyze the feedback from unsuccessful jobs. Did they have anything in common? If so, address this to improve future performance.

Clients who would recommend you

If fewer clients are willing to recommend you, identify why. Was there a misunderstanding? Did you deliver late- or sub-standard work? Once identified, make rectifications to ensure better future engagements.

Long-term clients

Low percentage of long-term clients could imply dissatisfaction with your work, or you’re not adequately prompting clients for repeat business. Consequently, reach out and provide value to past clients, working where needed to resolve any issues.
By focusing on these metrics, you can ensure your strategy on Upwork remains efficient and effective, resulting in enhanced client satisfaction and ultimately, increased revenue.