How to Get More Clients on Upwork

As a seasoned freelancer on Upwork, I’d like to share some tried and tested strategies to get more clients.

1. Build an Effective Profile

Your profile is your first impression to your potential clients. Therefore, it’s important that you give sufficient time and effort to make it attractive, professional, and comprehensive.

• Headline: Ensure your headline is clear, concise and articulates your domain expertise.
• Profile Picture: Use a professional, high-quality photo where you look friendly and approachable.
• Overview: In the overview section, outline your skills, experience, and services on offer. Try to convey how you can add value to the client’s project.
• Portfolio: Show off your skills and experience through previous work samples. They should speak volumes about your expertise and capabilities.
• Skill Tests: Taking Upwork’s tests to prove your proficiency in certain skills can also help increase your credibility.

2. Choose Projects Wisely

When you are starting out, it may be tempting to apply for every job you see. But a better strategy is to apply only for those jobs where you can deliver excellent results.

3. Write Effective Proposals

• Personalized Proposal: Every job on Upwork is unique. Therefore, personalize your proposal to show that you have read and understood client’s needs.
• Keep It Short & Structured: Clients often go through dozens of proposals. So, keep your proposal short, to the point, and well-structured to make it easier for the client to digest.
• Show Your Expertise: Explain how your skills and experience make you the best fit for the project.
• Ask Relevant Questions: This shows that you are engaged and already thinking about their project.

4. Maintain High Job Success Score

Upwork rewards freelancers that consistently deliver high-quality work. Maintain a high Job Success Score (JSS) to increase your visibility and attract more clients. Remember, like any other platform, success on Upwork requires patience, persistence, and a bit of experimentation to find out what works best for you. Good luck!