Describing Your Specialty on Upwork

Understand Your Specialty

First and foremost, understand what your specialty is. This means clearly defining what your professional skills are, which industries you have experience in, and what type of work you excel in.

Focus on Your Skills and Experience

When describing your specialty, it is essential to highlight your skills and experience. Be sure to:

• Describe relevant past projects or roles
• Mention any certifications or special training you have received
• Highlight any specific tools, software, or techniques that you specialize in

Communicate Your Unique Selling Proposition

Your unique selling proposition (USP) is what makes you different from other freelancers offering similar services. This could be anything from your approach to work, your communication style, or specific niche expertise. Make sure to communicate your USP clearly in your specialty description.

Use Concise and Clear Language

Use clear and straightforward language to describe your specialty. Remember, potential clients may not be experts in your field, so avoid jargon whenever possible. Concise, accessible language will help you appeal to a wider range of clients.

Examples

Here are examples of how you could describe your specialty:1. For a Copywriter: “I’m a copywriter with over five years of experience, specializing in creating compelling SEO-friendly content for websites, blogs, and social media. I’m Google Analytics certified and proficient in keyword research.”2. For a Graphic Designer: “I’m a Graphic Designer specialized in branding and UI/UX design. I have worked with over 30 clients in the tech industry, helping them bring their brands to life with clean, eye-catching designs.”Remember, your specialty is what sets you apart from other freelancers. So, make sure your description on Upwork accurately represents your expertise and the unique value you can bring to a client’s project.